Resume

Experience

Business Operations Manager, University of Rochester

May 2024 - Present

Primary Responsibilities

  • Leads implementation of department initiatives and provides direction and leadership support as needed.

  • Develop and lead an annual and ongoing planning process that fosters earlier planning, greater integration, and clear reporting.

  • Designs and implements a reporting program that regularly communicates priorities, important work, key performance indicators, and operational results to senior leaders across the institution. 

  • Researches, tests, and identifies the most effective tools, meeting schedules, and other structures to improve efficiency and output.

  • Continuously evaluates and improves processes, workflows, costs, and systems to enhance efficiency and productivity. Analyzes relevant data and metrics to make informed decisions and drive continuous improvement initiatives.

Director of Content, Syracuse University

Feb. 2021 - May 2024

Primary Responsibilities

  • Develop and execute purposeful content and multi-channel distribution strategies to drive audience engagement, action, and profile elevation by utilizing multi-use content, marketing, and targeting expertise

  • Lead cross-functional marketing teams to ensure content is engaging, accurate, and aligned with the brand, institutional objectives, and campaign strategies

  • Measure success and adjust strategies using key performance indicators aligned with institutional and campaign objectives

  • Manage a team of content strategists, writers, editors, and project managers—including goal setting, performance evaluations, professional development, and mentoring—to produce content products for web, social, email, digital ad, and print distribution, such as:

    • Digital storytelling

    • Syracuse University Magazine, circulation 200,000+

    • Syracuse University Viewbook for prospective students

    • 16 academic program guides for prospective students

    • Landing page content for campaigns and digital ads

    • Suite of multi-use brochures for engaging with prospective students, faculty, and donors

  • Champion team process optimizations and use of new tools to streamline operations

Awards

Assistant Director of Digital & Social Media, Syracuse University

October 2013 - February 2021

Primary Responsibilities

  • Established, directed and managed a data-driven social strategy for Syracuse University, which led to the following growth:

    • Flagship Instagram: 599% increase to 82,744 followers

    • Flagship Twitter: 228% increase to 80,585 followers

    • Flagship Facebook: 47% increase to 180,539 followers

    • Flagship LinkedIn: 79% increase to 206,795 followers

    • Flagship TikTok: Launch in 2019 to 5,349 followers

    • Flagship GIPHY: Launch in 2019 to over 129 million views

  • Directed the development and execution of strategies in support of the University’s priorities and objectives, often in collaboration with partners and and cross-functional teams

  • Managed a team of direct reports to execute and manage organic and paid social strategies

  • Developed and executed the university’s first paid social ad campaigns

  • Directed and managed the daily activities of the University’s primary social channels

  • Served as a subject matter expert and provided guidance on social—and at times digital—strategy, tools, best practices, governance and brand to senior leaders, partners, team members and interns

  • Developed the university’s first social media best practices and guidelines

  • Leveraged social analytics to inform and advise leadership during times of intense public scrutiny, including significant student protests in 2014 and 2019-20, campus safety incidents, and the COVID-19 pandemic

  • Directed and managed monthly, quarterly, yearly and campaign-based social analytics reporting

Awards

Media Coverage

    • Virtual prospective student and student engagement, including during the COVID-19 pandemic

    • Virtual conferral of degrees, during the COVID-19 pandemic

    • University brand image campaigns

    • University’s capital campaign

    • Inauguration of a new chancellor in 2014

    • Major research announcements

    • #ItsOnUs campus event featuring former U.S. Vice President Joe Biden L’68

    • Dedication of the Newhouse Studio & Innovation Center featuring Oprah Winfrey

    • Major alumni events and campaigns, such as: Giving Day, Orange Central, Forever Orange Week

    • Numerous high profile Athletic events, achievements and announcements, such as: the 2016 NCAA Final Fours (#IBleedOrange), first seasons in the ACC and new coach announcements

    • Researched, recommended and initiated the redesign of the University’s News website, which included collaborating with consultants and stakeholders, providing wireframes as direction on user experience and information architecture and leading staff training on the WordPress content management system

    • Developed, published, presented and led trainings on social best practices and guidelines

    • Presented to the Board of Trustees Student Affairs Committee

    • Researched, recommended and implemented a new social management and analysis platform, Salesforce Marketing Cloud Social Studio

    • Developed and collaborated on the launch an Instagram strategy for the chancellor

    • Conceptualized, launched and managed the @OurSyracuseU Instagram for student takeovers

    • Collaborated on the establishment of the first university-wide crisis communication plan

    • Developed and led the first targeted social advertising campaign utilizing objectives, demographic information and key metrics

    • Relaunched and managed content on SocialMedia.syr.edu

    • Collaborated on the relaunch of the social media directory

Adjunct Professor, Syracuse University, School of Information Studies

August 2014 - January 2018

Primary Responsibilities

  • Developed the Social Media in the Enterprise course, including establishing learning objectives, developing the syllabus, and creating and curating all course materials

  • Used the Blackboard Learn learning management system to teach online class sections and to support in-person sections with well-organized course content

  • Provided online and classroom instruction for graduate, undergraduate, and high school levels:

  • IST 486 and IST 686: Social Media in the Enterprise (undergraduate and graduate levels, respectively, with online and classroom sections up to 80 students)

  • IST 200: Social Media Strategy & Analytics, Summer College (high school, classroom sections of IST 486)

Media Coverage

Interactive Managing Editor, CNY Central (WSTM-NBC3, WSTQ-CW6, WTVH-CBS5)

September 2011 - October 2013

Primary Responsibilities

  • Developed and led a digital-first strategy, integrating emerging technologies with traditional reporting, resulting in the following growth:

    • Web: 221% monthly traffic increase, more than 4 million pageviews per month

    • Twitter: 521% follower increase

    • Facebook: 201% follower increase

    • YouTube: Launched, to approximately 200,000 video views per month

    • Mobile app: Supported launch of first app, gained over 38,000 installations

  • Leveraged Google Analytics, Google Trends, and SEO best practices to inform online and on-air content strategies

  • Led and trained the news team on integrating new social and digital technologies and strategies

  • Created processes and guidelines for creating, editing, tagging, optimizing and publishing content

  • Developed and executed a strategy for on-air team members to launch and utilize individual social channels to drive engagement and web traffic beyond the news broadcasts

  • Trained news staff on content management for web, mobile, and social platforms

  • Managed the daily activities on the website and social media channels

  • Created and published content on digital channels

Awards

Assistant Learning Management System Administrator, Syracuse University, School of Information Studies

July 2010 - September 2011

Primary Responsibilities

  • Trained and supported faculty on how to use Blackboard Learn for in-person and online courses, including content integration and organization, engagement and assessment tools, and grading

  • Created and published support materials to the internal knowledge base (Atlassian Confluence) (example)

  • Provided group and individual training sessions to faculty and teaching assistants

  • Supported a system migration that included creating online documentation and resources

Social Media Consultant

May 2011 - Present

Clients include:

Education & Certifications

Certified Project Manager (CProjMgrSU designation)

Syracuse University, Whitman School of Management, 2020

Master of Science, Information Management

Syracuse University, School of Information Studies, 2013

Certificate of Advanced Study, Information Innovation and Social Media

Syracuse University, School of Information Studies, 2013

Bachelor of Science, Photography (Photojournalism)

Syracuse University, S.I. Newhouse School of Public Communications, 2009

  • Major track: Photojournalism

  • Minor: Psychology, College of Arts & Sciences

  • Study abroad: London, England, 2007

Awards

  • Honorable Mention, 29th Annual College Photography Contest, Photographer’s Forum, 2010

  • Finalist, 30th Annual College Photography Contest, Photographer’s Forum, 2009

  • First Place, Second Place, Syracuse Abroad Photography Contest, 2008, 2009

  • Todd Oldham Award for Creativity, Design Against Fur, The Fur Free Alliance, 2007